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Beyond Influence: Why Expertise Beats Popularity | Eric Sheinkop

Why Consumer Trust Is the Next Big Business Opportunity Traditional influencer marketing is losing its impact as consumers demand real expertise over paid endorsements. This episode explores how businesses can build trust by leveraging credible professionals instead of relying on popularity alone. We also discuss the evolution of thought leadership…

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Read Our New Business Book ROI Study!

Business Book ROI Study

Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage (TLL), working with author and former Forrester SVP Josh Bernoff, conducted a survey of business authors.

ARE YOU A THOUGHT LEADER?

Authors, Speakers, Executives, Academics

At Thought Leadership Leverage (TLL), our thought-leadership clients typically fit into one of four profiles: successful business authors and professional speakers, well-respected academics, seasoned senior executives, or boutique and mid-tier consultancies. Thought Leadership Leverage helps thought leaders build their ideas into businesses and create revenue streams from their content. Peter Winick, Founder and CEO of Thought Leadership Leverage, brought that all together, so you could focus on mastering your craft.

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Read In Depth About Our Ideas

Leveraging Your Org's Thought Leadership

This whitepaper is a culmination of insights gathered from Thought Leadership Leverage’s extensive conversations, podcasts, and engagements with over 250 heads of thought leadership across a wide range of organizations. From Fortune 50 companies to small and medium-sized businesses, VC-funded startups, and non-profits, we have gathered valuable knowledge.

The Four Elements of Thought Leadership

Thought Leadership Leverage (TLL) – a firm specializing in thought leadership consulting – has defined the key elements of thought leadership to not only improve their offerings and services, but also codify what good thought leadership should and does look like. Expand your knowledge of the Four Elements: Ideas, Platform, Content and Offerings.