Plumber Example in Thought Leadership – Helping Thought Leaders-Dropping Bombs Ep 217-Peter Winick

So if I’m a plumber out there in the world. Right. And I’m listening to this. You got me interested. I mean other than calling you, which they’re welcome to do, we’ll give them the information at the
end. But other than calling you, how would I, as a plumber, start to begin to create and use thought leadership.

So I’m working with a couple of folks in the home repair space, heating, ventilating, air conditioning, home repair. Whatever. So for the plumber, I’d say well, where’s the pain? Right. So the pain could be for the plumber, as it is in many of the home trades today in the talent acquisition side. Right. There aren’t enough young people coming into the trade because they want to go to college and they want to do all these other things. So it could be am I using that application of thought leadership to attract people to come in and work for me because I can show them a career path. That’s a whole different piece than am I going after the homeowner talking about a different way to use plumping services.

I’m trying to get everyone to consider me the best plumber in town so I’m used more than everybody else.

So best plumber again. Let’s go with the talent piece as a one thread. Could be one of the reasons I’m the best plumber is my people are great. I got better people and anybody’s got. They want to be here, they have a career, they’re fully trained, they’re certified in this, they’re whatever, the customer service is awesome. They know everything there is to know about plumbing. Right. And I can back that up with data and facts. I’ve gotta…I’ve got to actually back it up by hiring the best talent. You know in terms of differentiating against the other plumbers in the marketplace, that’s a marketing twist. I think there’s some thought leadership that can go into that, where and I don’t know much about the plumbing business. Is there…Are there more things that people can do from a preventive nature than wait till the toilet jams up? Do we need to start training people? That you know every 18 months, you know, just like it, you know every year, like you get your teeth cleaned, you should have somebody come in and we sell you a contract to make sure your plumbing works and we prevent a bad thing to happen. I don’t know.