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Research, Frameworks, and White Papers

On this page, you will find our original research, frameworks, and white papers on thought leadership.

Business Book ROI Study

Between April and August 2024, four author service organizations—Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage—collaborated with former Forrester SVP Josh Bernoff to conduct a survey of 350 business and nonfiction authors. The study aimed to assess the key factors that contribute to a positive return on investment (ROI) for authors pursuing book projects. Bernoff, along with TLL’s COO Bill Sherman and Organizational Psychologist Dr. AJ Marsden, designed the survey based on a previous pilot study for Bernoff’s book Build a Better Business Book. Of the respondents, 301 had published a nonfiction book, with two-thirds being repeat authors.

Leveraging Your Org's Thought Leadership

This whitepaper is a culmination of insights gathered from Thought Leadership Leverage’s extensive conversations, podcasts, and engagements with over 250 heads of thought leadership across a wide range of organizations. From Fortune 50 companies to small and medium-sized businesses, VC-funded startups, and non-profits, we have gathered valuable knowledge.

The Four Elements of Thought Leadership

Thought Leadership Leverage (TLL) – a firm specializing in thought leadership consulting – has defined the key elements of thought leadership to not only improve their offerings and services, but also codify what good thought leadership should and does look like. Expand your knowledge of the Four Elements: Ideas, Platform, Content and Offerings.

This is a webinar about our study on the ROI of Business Books. We shared preliminary findings prior to publishing our report where you can find detailed information about the study.

Data-Driven Thought Leadership

Thought leadership needs to add to the conversation among a community.
It cannot simply recycle the same old truisms as “new”.

Therefore, we believe thought leadership must:

  • Provide fresh insights
  • Serve the needs of its audience
  • Speak clearly through both word & image
  • Provide useful insights and tools
  • Provide fresh insights
  • Serve the needs of its audience
  • Speak clearly through both word and image
  • Provide useful insights and tools

Thought leadership doesn’t need to compete with just books and articles. It must compete with generative AI.

We believe in data-driven thought leadership. Not every piece of thought leadership requires original research, but it becomes a key differentiator.

We take the following approach when creating frameworks, validating assessments, or conducting research studies:

  • Solid research methods,
    Hypothesis testing,
  • Speak clearly through both word & image
  • Provide useful insights and tools
Interested in Learning More?
  • Solid research methods,
  • Hypothesis testing,
  • Statistical analysis, (e.g., factor analyses and multiple regression, etc.) and
  • Business sense making
Interested in Learning More?
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