The Market Will Tell You the Truth Whereas Individuals don’t have the Power to do That

Listen to Podcast Here: 1629: The Market Will Tell You the Truth Whereas Individuals Don’t Have the Power to do that with Peter Winick Founder and Owner of Thought Leadership Leverage

Show Notes:

Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth to help:CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership; Other business leaders and experts seeking to build out their ideas into a platform so they can launch content and products to create a lasting impact in various companies around the globe; and, “Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients. Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader’s great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need.

Entrepreneurial Role Models:

Sir Richard Branson

When business started difficulties overcame:

“the basic difficulty or reality that you have to overcome is okay have a good idea, so what? And until you get validation from the market… and validation from the market is not your friends telling you it’s brilliant… it’s the first customer that you can get willing to pay you something what you do. And until you can do that in a consistent, predictable and profitable way you don’t have anything. So I think it’s having the courage…”…[Listen for More]

Favourite Books:

Man’s Search For Meaning: The classic tribute to hope from the Holocaust Book by Viktor E Frankl

Favourite Quote:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Theodore Roosevelt – The Man in the Arena

Recommended Online Resources:

TED Talks are influential videos from expert speakers on education, business, science, tech and creativity, with subtitles in 100 languages Ideas free to stream and download

Podcasts

Best Advice to Other Entrepreneurs:

“if it’s your first time in the game you will totally underestimate what it will take. And by what it will take I mean time, energy, effort, resources and dollars. I think business plans the way they traditionally have been done where you’ve got cash flow projections and all of that stuff for most businesses are a total waste of time and energy. I think you need to realize it will take you longer, it will cost more money, it’s going to take more energy. And listen to the market and get over yourself. The market will tell you the truth. Individuals don’t have the power to do that as cleanly as the market does”…[Listen for More]

More About Peter Winick:

Thought Leadership Leverage

Neil’s Quote at the Beginning:

“I cannot discover that anyone knows enough to say what is and what is definitely not possible.” Henry Ford

Other Quotes From the Chat with Peter Winick:

• “I think most people today aspire to be this Zuckerberg level of entrepreneur when the reality is most never get past the level of self-employed shopkeeper status”
• “I understand and have a great respect for systems and processes because you can’t run a business without it. But I personally am not the one that likes to design or develop or sometimes even stay within the lines. So, I make sure that this stage in my life I am self-aware enough to know these are my strengths and these are my weaknesses. And I think that’s a key point. And whatever your weaknesses are realize what liability they will be if they are not filled in. And it doesn’t mean you have to fill them in but if you are more creative than analytical who do you have in the team that is analytical. If your style is more improv than structure who do you have the team to reel them in from the structural perspective? If you are less disciplined financially who do you have to counterbalance that. That piece would be helpful to come to terms with as early on as possible”
• “for many folks there is a level of luck that they don’t want to admit to. We like to take the credit that geez I’m so smart, because of me and my hard work that happened. So it’s realizing that there will always be luck but it has to be combined with grit and perseverance and hard work and constantly honing your skills because the way the market works today and the way the world is moving today what was true year ago or five years ago where you might have been top at your game in some domain you could almost be irrelevant or in many instances be irrelevant, things are moving quickly, things change at the speed of an algorithm. In the days that these are the tried and true steps  and this is the way we always do things you have to force yourself to question that”