LEVERAGING THOUGHT LEADERSHIP PODCAST
Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.


The Art of Thought Leadership | Geoffrey Colon
Learning that each action is a marketing action, and building a trustworthy reputation. An interview with Geoffrey Colon about learning from content creators, marketing with…
Transitioning to Virtual Events | Robbie Samuels
How to take your in-person business into the digital realm. An interview with Robbie Samuels about adapting as a keynote speaker and networker in the…
Discovering Thought Leadership | Mark Smith
Making the leap and standing up a thought leadership function. An interview with Mark Smith about transitioning your role into thought leadership. Few children say, ”…
Understanding management thinking | Art Kleiner
Finding solutions and updating the way you think about management. An interview with Art Kleiner about new methods in management and solving business problems. Ever…
The Business Side of Thought Leadership | Stephen M. R. Covey
Learning the back-of-the-house operations before taking the lead. An interview with Stephen M. R. Covey about building a healthy thought leadership company, and the lessons…
Curating Good Ideas | Mike Zimmerman
Developing a thought leadership platform within an organization. An interview with Mike Zimmerman about building a platform and role of thought leadership at Hitachi Vantara.…
Process and Methodology in Thought Leadership Authorship | A.J. Jacobs
How to Create Thought Leadership Authorship with Real Appeal An interview with A.J. Jacobs about thought leadership authorship, and how to create thought leadership content…
Ethical and Meaningful Thought Leadership Content | Linda Fisher Thornton
Creating Ethical and Meaningful Thought Leadership Content An interview with Linda Fisher Thornton about creating ethical and meaningful thought leadership content, and how to disseminate…
Building Relationships to Support Your Thought Leadership Marketing | Will Bachman
Thought Leadership Marketing and Building Relationships An interview with Will Bachman about thought leadership marketing, networking, and building relationships to foster and grow your content…