Transforming Conversations into Thought Leadership | Netanel Baruch

Peter Winick

Transforming Conversations into Thought Leadership | Netanel Baruch | 587

AI Technology To Helps Consultants Consistently Generate High-Quality, Personalized Content

A conversation with Netanel Baruch about developing Queue, an AI powered platform that helps consultants generate content based on their unique insights.

In this episode of Thought Leadership Leverage, host Peter Winick chats with Netanel Baruch, Founder and CEO of Queue, an AI-driven platform designed to amplify your online presence by transforming everyday conversations into thought leadership content 60% faster. Imagine having a 10-minute conversation and walking away with ready-to-post content. That’s Queue. As a marketer, Netanel saw potential in every client conversation but noticed experts struggled to convert these insights into content due to time constraints and writing skills.

Queue’s AI, “Jessica,” conducts natural, engaging interviews, creating tailored content that mirrors the expert’s unique voice. Consultants, regardless of their industry, can consistently generate high-quality content, showcasing their expertise and providing value to their audience. The main challenge? Perfecting the tone of voice to ensure the content feels authentically personal. Netanel emphasizes their truly represents the expert’s unique style.

Three Key Takeaways:

Efficient Content Creation: Queue’s AI, “Jessica,” transforms short conversations into ready-to-post content, saving time and making it easier for experts to maintain a consistent online presence.

Authentic Voice Representation: Queue focuses on creating content that mirrors the expert’s unique voice, ensuring the material feels personal and genuine, which is crucial for engaging audiences.

Broad Applicability for Consultants: The platform is versatile and benefits consultants across various industries, helping them regularly produce high-quality content that highlights their expertise and provides value to their audience.

Transcript

Peter Winick And welcome, welcome, welcome. This is Peter Winick. I’m the founder and CEO at Thought Leadership Leverage. And you’re joining us on the podcast today, which is leveraging thought leadership. Today, my guest is Nathanael Baruch. He is the founder and CEO of Q, which is a pretty cool tool, and I thought it would be a fun idea to bring him on and have a conversation around the, you know, sort of the origin story of it, the problem that it solves and some of those sort of things because it’s kind of a neat tool. So welcome aboard. Daniel, how are you?

Netanel Baruch Good, good, good. How are you today.

Peter Winick I am good, so I was fascinated. I guess it was about a month or two ago. You and I connected and, you shared with me the tool, and I was like, this is pretty cool. And what the tool does and this today’s episode is not meant to be an infomercial, but really informative around tools that are out there and things that one can do. But the issue here is using AI to help thought leaders create high quality content in a in an efficient way, and then you’ll give a better description. I but I’ve been playing with it lately. It’s really cool because unlike some chat or AI, it’s a conversation. So you set up a topic, you have a conversation. And from that conversation which might last 5 minutes or 15 minutes or whatever, the system then generates 5 to 8 pieces of pretty good content, which from my experience, the struggle that most all leaders have is how do I get into the cadence of consistently creating great content? So let me let me turn it to you and say, well, how did you why did you start this thing?

Netanel Baruch Yeah, yeah. So first of all, thank you very much for having me. And it’s a pleasure to be here. Really glad the opportunity I met. And you know what? I want to take it one step back, okay? And one step back. And then I got to, like, what? Why we doing all these things? I think that right now we are in a historic term. Okay? That never been before. Okay. That’s today. There is no any excuses or anything that you want to do in the world. Okay. And especially really I think like you can you can walk 24 hour in a seven days rolling stock. Okay. In that building that you have today in the market. And the most beautiful thing that I think the company is that the bet rear of the meeting room was to get to like access to this kind of tools and ability. It’s going back, which means that it’s becoming more and more and more accessible for people to amplify tools, as you say, to accelerate their results everywhere in their business and things like this. And this is where we can feel like my approach always been like, you know, I being the go to guy that we can go and meet with awesome people like you. And after amazing conversational me as a marketer. But when I woke up locked out of a conversation that I’m inspiring, I’m calling the guy or to go and say, hey, Nick, what we talked about in the conversation, that’s amazing content. Why not posting about it?

Peter Winick Right? Right.

Netanel Baruch Oh well, why most of them say, oh well, I would do it sometime, I don’t know, I don’t talk about anything. I don’t know how all these YouTube all to get started. And this is where, as you said, most of the experts talk. They don’t know how to get started. Because if they say yes, you know what? I’m gonna do a conflict about it. What happened? They go to go get it. Well, people say it’s hard to write the good. Yeah. Then boom, medium well I want to do.

Peter Winick I would say there’s another issue there. That that, affects thought leaders and experts in that when they put something out there and when they write something, they’re used to the standard being so high, appearing academic, when somebody says, why don’t you write a little piece on X in their mind? What they hear is, oh, geez, a white paper with 52 footnotes and research. And it’s got to be sickening to.

Netanel Baruch Educate myself how to write it better, to optimize for the leading components of, like, all the calculations, helping to make the mundane even before the execution even begin. Anyway.

Peter Winick Not everyone is good at a writing, you know, poignant short form content and being even of the subset of people that can do that fairly well. The whole optimization piece is a whole different skill set. And yeah, but what happens is, you know, people either go long or they go zero, right?

Netanel Baruch So exactly.

Peter Winick So I love.

Netanel Baruch It. That’s exactly what happened. Like in terms of the statistic do like just if you don’t know most of the people what do they shooting what they say okay. You don’t want to think like the god like everything I want should something they should get something. They don’t get any reaction or anything clear purpose. Oh nobody cares. All right. And that’s what happened in the most lately since you took your time, you didn’t stay afloat. You didn’t, like just leave it all, okay? And then it’s eloquently laying the lay, even though that, you know, look, it’s important. Now we at Queue what we want to do, we want to take care of these people, this this amazing people with their awesome knowledge, you know, talking with you about prevention, financial consulting. I’m talking with you about any consulting business, by the way, consulting businesses, generally speaking what they selling, they selling their expertise, their knowledge of expertise. That’s the problem. So I’ll hold up, as you mentioned earlier which of Jessica is interview here. But she is in the eye. But you will probably call to kill but nothing to add and we’ve got to improve it, even the wall significantly. But all. What do you have in this interview? It’s interview about your expertise. What about the marketing? What about how to why not about nothing. Just about what we do. Okay. And we want you to keep doing what you do. Okay. And after showing up for inside of about ten 15 minutes. Depends about your answers. As you say, you getting immediately content that’s ready to publish on LinkedIn right now. You can convert it on the platform. Do what’s right. No, the focus is only based on the best practices and the content. As these things better, go to the other side, because only one reason you ordered, not the mission. And what I mean by that all the content of created is based on what you said. It’s not based on out of nowhere, it’s going to be take the warts, take the insider to just make it more structure and optimize into the link.

Peter Winick And if you’re enjoying this episode of Leveraging Thought Leadership, please make sure to subscribe. If you’d like to help spread the word about our podcast, please leave a five-star review at ratethispodcast.com/ltl and share it with your friends. We’re available on Apple Podcasts and on all major listening apps as well as at thought leadership leverage.com/podcast.

Peter Winick What I found intriguing about it is I don’t particularly enjoy writing and I’m not really good at it. I can crank out a blog and all that other things. So for me, that’s one of the reasons I podcast. It’s much easier to have a conversation, it’s more fun, it’s more engaging. You know, I don’t necessarily know where it’s go, there’s less structure, etc., etc. so what was kind of cool about the system is that it is a conversation, so you set the point that you want to. Today I want to create some content on X, whatever that is. And it really in an intelligent way. You know, you start to talk and it’ll ask you a question. You talk for another 30s you talk, you know, so it’s very, very conversational, which for many people is more organic, more natural. You know, an easier way to be English is in the first language or you’re a little more technical or whatever the case may be. It’s a nice way to, to create content. So tell me a little bit about use cases. Who are you finding is using it and enjoying it and getting value out of it?

Netanel Baruch Yeah. First of all, you’re probably this is exactly what you need to do. We you mean to take your golden nuggets out of the mine? And Jessica will not give up till you get the deal. She will get the old value out of it. And for that purpose, this is why don’t you go deep dive into, you know, follow up your answer. So many. By using like the platform you started on, your choosing your topic, and then she asking you the first question and out of the first, which then changes, then your answer on up on that she building the continue of the interview. Yes, it’s about 6 to 7 answers that all of them tip that into one topic. And for the question of the design, think about consulting. Guide the tone to that that need to work on their consistency content. Okay, well means like you know, social media thinks like this. Think about that. Be jumping, go to work all in a in a week. Well even one quote in two weeks okay. Most of them are totally forward. And each and every week you choosing each live topic, you have a full gamut of content that show your audience your expertise, and they will get the blog you about it. Yes, yeah. And they will see exactly what are you doing? Well, that’s mean the consistency that you need to create in terms of software creation or what you need to do it just ever. I mean, not that the minutes of 15 minutes in a week, you go on a call with Jessica that you ever need to call dinner. Nail down, everything starts and then that’s it. And from there is scheduled to post.

Peter Winick Love it. Love it. So what’s the big hurdle that it takes? I mean, is it like any other software it’s got to become a habit or what’s the challenges that you’re facing as a business serving the community of thought leaders?

Netanel Baruch Yeah. So I think the biggest thing I don’t like the challenge, but this is like, let’s say the point that we really pay attention. Okay. It’s the tone of voice. Oh, me, I’ve been a conduit marketer for like since I remember myself really corporate marketing something that involved in it in terms of like I’d been like before venture to PM Albany. Yes, yes, typically .2.5 and all. You know, the old world of that. I love something about it because, you know, you pay like a bank where you can. 23,000 and full article in the Albuquerque Beats 1000 delivering 3000. It’s amazing. Okay, this is because of the return of voice versus because of the choosing. Well, the why we think of the messaging that you want to deliver things like, well, I think this is there will, you know, specific point that we pay attention to most right now. We want to make it look like the best version of you wrote it. Okay. Think about like tomorrow you wake up as a super superhero, it to widen out, but you see all your rewards of you see how you love story. Are you still waiting? So this is like what we want to pay attention to into personalized tone of voice. And it really being bilingual and we just implement the new version. But right now where to go in with scanning. See of course that you like. And we’re starting to adjust it to more and more and more, even though the collateral pool get that about 85% or okay, of all the content that’s based on what you’re saying, the internet. No, it’s all over the tuning. We want to turn into a little bit more.

Peter Winick Got it. Got it. So any, anything else you’d like to add? Because I just thought this would be a great little conversation to show people the tool. Where can they find it?

Netanel Baruch So for sure, first of all, we said we will read verses like you that you need you need to carry on, like the Jessica. Minus Queue okay, it’s a little bit complicated, but we have a lot of options. Very good. Yeah, definitely. But what we do in terms of the flow, we’re just working on what we call it’s a free okay, no paying, no commitment, no credit card, nothing like it. And, very soon we are planning to add more languages and some other and exciting things that are coming up.

Peter Winick Love it. Well, this has been great. I appreciate your time and look for the link in the notes folks. Thank you.

Netanel Baruch I will. Thank you very much for this time.

Peter Winick To learn more about Thought Leadership Leverage, please visit our website at ThoughtLeadershipLeverage.com to reach me directly. Feel free to email me at Peter at ThoughtLeadershipLeverage.com, and please subscribe to Leveraging Thought Leadership on iTunes or your favorite podcast app to get your weekly episode automatically.