What are you doing to democratize your thought leadership?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this:

Have you put any thought and effort and energy into thinking about how do you democratize your thought leadership?

What do I mean by this? Well, oftentimes thought leaders and experts and such are working at sort of the top of the house at an organization. You’re brought in to speak to the top 50 people at a company, or their leadership team, or advise the board.

But the reality is that there are ways to take your thought leadership and democratize it, meaning get it out there to as many people as is possible inside of your client organizations. So that they’re using your models, so that they’re using your frameworks, your methodologies, etc., and more importantly, you’re driving impact at that organization.

Because at the end of the day, you know, speaking to the top 50 is great, and getting those ideas embedded into leadership’s head and mind and thinking is a wonderful thing to do. But you know, these organizations operate at a massive scale, and we’ve got to get more and more people in the organization using your models, your methods, and your framework.

Now, it’s not going to be through the same modalities as you’re using at the top of the house, but thinking about the strategy that you need to develop and to deploy that will enable you to democratize your thought leadership is something worth considering.

Love to hear your thoughts.