What are you doing to make yourself irrelevant?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the thought that I’d like to share with you today, and that’s this: What is it that you’re doing as an author, as a thought leader, as an expert to make yourself irrelevant? Yes, make yourself irrelevant. What? That seems a little bit counter-intuitive. Yeah, it’s kind of the point.

We spend most of our careers early on as authors and thought leaders and consultants and experts trying to differentiate ourselves, trying to stand out from the crowd, increasing our relevancy by doing great work and putting out great books and creating, putting out great research. However, the reward for that ultimately is all that clients want. All that the market wants is more of you, and there’s only so much of you to sell it in any format, right? Whether that’s coaching, whether that’s consulting, whether it’s an advisory capacity, etc.

So the way that you work on effectively making yourself irrelevant is making sure you have rock-solid models and frameworks and methodologies, and then you productize that in ways that don’t require you to be in the room or in the Zoom for dollars and ideas to be exchanged.

So again, it might seem counterintuitive, it might actually uh be a bit harmful to your ego, but think about what are the two or three things that you can be doing over the next six to 12 months to start on the path of irrelevancy.

Love to hear your thoughts.