Where’s the Money Flowing & How Thought Leaders are Capitalizing

Source: Peter Winick on Live Events – Where’s the Money Flowing & How Thought Leaders are Capitalizing

When the default is no longer an option, we have to take advantage of the window for experimentation. – Peter Winick

For speakers, thought leaders and associations who give value and connect with people through events, 2020 has put them in a weird spot. Because people haven’t been able to gather in the normal sense, the biggest concern is driving value to people, and creating a sense of community within new parameters.

Thought leaders have to rethink several things, particularly how to get in front of people and get their message out without conferences, networking events and on-stage speaking engagements.

What opportunities can we leverage in this new world? How can thought leaders maintain their effectiveness when the world of events has shifted?