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Thought Leadership Marketing

Our Thought Leadership Marketing program finds your target audience and presents them with your content in a long-term, highly precise campaign that will increase the public awareness of your brand, establish relationships within your target community, and generate leads for future sales.

By finding your target audience, determining how they consume media, and adapting your content to match those platforms, Thought Leadership Marketing creates a focused effort with traceable metrics that leverages your existing IP and maximizes future potential.

Manifestos

A thesis, a mission statement, at Thought Leadership Leverage, we call them a Manifesto. Manifestos work to articulate your core principles and provide your audience with a call to action that broadcasts your vision and encourages a response. We can help you create a Manifesto by crafting a specific strategy, putting down the pen on paper, delivering that vision in a graphic designed PowerPoint, and embedding it into your existing content.

See our manifesto.

Website Wireframes

Does your old website detract from your new vision? Is it a “practice” website all about you, or is it a “business” website showing all the elements of your platform? Website Wireframes generate strategies to attract buyers by adapting your existing online presence with your vision for the future. Website Wireframes tell your story, maximize your enterprise readiness, and transform your ideas into a marketable business. We’ll work alongside your platform to create a proactive web strategy that answers how your site should be organized, what pages are needed, identifies the main points of each page, and more.

Capabilities Deck

A Thought Leadership Leverage Capabilities Deck operates in two parts:

An easy to process description of the problems addressed by your product and the conceptual framework of your solution.
A thorough description of your products and services.

Together, the two pieces serve as a sales tool that can be used to supplement and direct conversations with prospective buyers by summarizing your services into an easy to digest package.

Brand Development/Management

Your brand is your promise to the customer. It’s the expectations behind your name, the elements at your core, the levers operating your machine. We can help you set those levers for maximum efficiency by deploying a consistent brand image that furthers your strategic goals.

Editorial Calendar

A successful Thought Leadership Marketing campaign hinges on reaching the right people, with the right content, the right way, at the right time. Our Editorial Calendar creates a controlled, consistent release of your content into your target market, ensuring that each release has the appropriate amount of time for development without leaving your audience waiting.

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