You want to increase your thought leadership sales opportunities, exposure to your target groups and markets, and take the step from operating a practice to running a business, then you need to develop an outreach plan.
Our BizDev Outreach method devises a plan to reach your target audience through our Thought Leadership Marketing service, a leveraged capabilities deck, or a strategy session revolving around your new product or service and oversees that plan’s execution.
Strategic Account Planning
Know where to focus your efforts. Thought Leadership Leverage’s Strategic Account Planning process makes a list of:
strong leads that didn’t close
well-positioned brand evangelists
and ranks them according to potential for future profitability. Whether you’re looking for targets organized by potential for monetization, greatest impact of your idea, or possibility for productization, knowing who’s most likely to meet your goals gives you an unique opportunity to leverage your content.
You have something worth sharing! As enjoyable as it is for you to spread your message through keynotes, books, training and consulting, it can be a hassle to negotiate with the Corporate Procurement Department. We do it all the time so we’re used to it. Let us be your point person when it comes to negotiating with others how they can use your intellectual property.
Strategic Partner Outreach
Increase your platform’s leverage through relationships with individuals and organizations aligned with your vision. Our Edu-Marketing campaigns identify, research, and reach out to potential strategic partners that would benefit from your efforts. Strategic Partnerships are more than one and done sales pitches, these relationships form opportunities for greater revenue opportunities and establish long term, scalable solutions.
Who would benefit the most from your vision? Our Prospect Identification system is a three part process that seeks out the individuals and organizations that present the greatest opportunity for your platform. A Reintroductory Tour showcases your new capabilities to current and former clients and transforms warm leads into new opportunities; Target Market Research pins down policymakers in your target audience that would benefit from your content, and Follower Base Engagement rallies your community to build leads in your followers’ organizations. There’s an audience just waiting for you; let’s go find them.
Speaker Advisory Services
What do you want to accomplish as a keynote speaker? Business development? Revenue? By developing strategies to aid these purposes, we can maximize the impact of your content by finding you the right speaker’s bureaus, developing the right relationships, and marketing to the right audience. We’ll develop and execute strategies to specifically aid in your vision.