2 Quick Book Marketing Tips

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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  1. Great advice. I totally did tip one with my children’s book, Royal Prince Vince. A couple of specific examples. I have been volunteering in scouts for five years. I set up a list of different activities that I could pass off if I gave a presentation for a pack meeting or a den meeting for each group. I sent an announcement to our District Executive and she mass e-mailed it to all the local packs. I got to go and do presentations to help the boys sign stuff off, gave out FREE bookmarks about my books and (of course) had copies available if anyone wanted to buy a signed copy. The other contact I had was from volunteering with my city’s neighborhood programs. When I published my book, I offered to do a reading/ discussion for my neighborhood’s Spring program and she suggested that maybe we could set up a couple of other neighborhoods as well. One of the neighborhoods that signed up actually bought a copy for each family who attended the event. (THAT WAS AWESOME!) I maximized success by letting a friend of mine who works for the local news channel know about the events in advance. People love to see others giving back of their time! Lastly, I got in touch with the local school district and because of volunteer services there, I was able to do a couple of readings. I couldn’t sell signed copies of my books or give out the book marks (no “promotional” materials were allowed) But they did allow me to send home a flyer in advance inviting parents to join us (because, how many schools can brag that they exposed your kids to a genuine author!) With that I was able to slip in the title of my book so if parents decided to buy it after the fact, awesome!

  2. Hi Peter,
    Thanks for posting this. I found you through the LinkedIn Historical Fiction question post. Love the concept of “Thought Leadership” and I look forward to exploring your blog. I blog about What Moves Me (intellectually as well as emotionally). Take a look if you have a moment (www.tkthorne.wordpress.com).

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