There's plenty of philosophers out there. Most of them have “day jobs.” It’s hard to…
Thought leadership is a hot topic, in some instances it has become a buzz word that gets thrown around willy-nilly. I’m a bit of a traditionalist when it comes to thought leadership. There’s the thought part and then there’s the leadership part. It’s quite simple actually. Much of what gets put out into the universe under the thought leadership headline is a) not thoughtful at all, in fact it’s thoughtless and b) shows no leadership of any kind whatsoever. This is inexcusable and is actually very damaging to your brand and your business.
Stop doing it. Immediately, please.
There are three things you need to always work on if you actually want to become a thought leader. If you choose not to that’s fine, just please don’t call yourself a thought leader. The market is smart and getting smarter and less tolerant every day for mediocre content. So here they are:
So, if you want to become a thought leader, please, think and lead. If you don’t want to think too hard or put the required effort into leading, that’s ok too. You can just call yourself a “guru” instead.