If you keep your ideas close, they don’t travel

Source: If you keep your ideas close, they don’t travel – The Bliss Business Podcast

Bill Sherman joins Bliss Business hosts Stephen Sakach and Mike Liwski to argue that expertise held behind the consulting paywall never travels — and to walk the Impact Equation that decides whether it does: an idea simple enough to be repeated, relevant enough to matter now, and carried by velocity that comes from “you and not you.” He also works the Four Elements’ test for a core idea (provocative, generous, distinctive, twenty words or less), separates thought leadership from content marketing, and takes live audience questions on AI and on how introverted leaders get heard.

Show / outlet: The Bliss Business Podcast

Host: Stephen Sakach & Mike Liwski

Date: 2026-08-06