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There are five kinds of thought leader — and you won’t stay just one.

  • Bill Sherman

Source: There are five kinds of thought leader — and you won’t stay just one.

Bill Sherman walks Nick Westergaard through the five avatars of thought leadership — the growth-minded CEO, the impact and legacy executive, the thought leader on the run, the in-house expert and the Hall of Fame thinker — and argues that naming your avatar matters because it decides what you say no to. Without it, thought leadership becomes a shotgun blast of activity. The avatars also move: a CEO nearing retirement starts thinking like an impact and legacy executive, and the Hall of Fame thinker is left with the hardest question of the five — how do these ideas travel without me?

Show / outlet: On Brand with Nick Westergaard

Host: Nick Westergaard

Date: 2026-08-10

Bill Sherman

Bill Sherman works with thought leaders to launch big ideas within well-known brands. He is the COO of Thought Leadership Leverage. Visit Bill on Twitter

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