About Leveraging Thought Leadership – Helping Thought Leaders-Dropping Bombs Ep 217-Peter Winick

So So…like if I were to listen to this podcast of yours, Leveraging Thought Leadership with Peter Winick.

As you should.

What what would I be listening to? How to leverage thought leadership?

Yes. So 80% of the guests line up exactly to my client avatars because I eat my own dog food. So 80% of the guests either our clients, could be clients, or should be clients. And we’re talking about their journeys. What? Oh, you just came out with a book. How do you decide to go with a traditional publisher versus self-publishing?

Wait! What is the answer?

Well, there that’s a different answer for everybody.

Yeah but like I got a book coming.

Okay.

Why? Cuz dude people will buy it!

Right.

And not only that I want to share everything I’ve learned so some 20 year old kid can or a 50 year old man can pick up the book read it and literally change their fucking life. Nowm I chose the word ‘fucking’ on purpose. Now why is that? Now this can’t be shared to those corporate companies.

Right. Thank you. We’ve just devalued the purpose of the book.

I can beep it out.

We can edit that.