Transcript Hi, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage. Here's…
So So…like if I were to listen to this podcast of yours, Leveraging Thought Leadership with Peter Winick.
As you should.
What what would I be listening to? How to leverage thought leadership?
Yes. So 80% of the guests line up exactly to my client avatars because I eat my own dog food. So 80% of the guests either our clients, could be clients, or should be clients. And we’re talking about their journeys. What? Oh, you just came out with a book. How do you decide to go with a traditional publisher versus self-publishing?
Wait! What is the answer?
Well, there that’s a different answer for everybody.
Yeah but like I got a book coming.
Why? Cuz dude people will buy it!
And not only that I want to share everything I’ve learned so some 20 year old kid can or a 50 year old man can pick up the book read it and literally change their fucking life. Nowm I chose the word ‘fucking’ on purpose. Now why is that? Now this can’t be shared to those corporate companies.
Right. Thank you. We’ve just devalued the purpose of the book.
I can beep it out.
We can edit that.