Hi! This is Peter Winick. I am the founder and CEO of Thought Leadership Leverage. And today I wanted to share with you some of the wisdom of the late, great philospher, Rodney Dangerfield.
Be the Pork Chop.
What does that mean? You’re probably thinking to yourself if you haven’t already tuned out. Rodney used to say that as a child, he was so ugly that if his mom didn’t put a pork chop around his neck, the dog wouldn’t even play with him.
Hmm. Be the Pork Chop.
You need to figure out what you need to do to be the pork chop so your clients want to play with you. I’m not saying that you’re ugly. And I’m not saying that they already don’t want to hang with you. But, the pork chop has a high level of relevance. The pork chop creates a high level of a sense of urgency for a dog.
What can you do with your content to make it relevant, to make it urgent, to make the dogs that are out there in the world want to play with you? How do you connect it to their world? How do you connect to their problems, their needs, and their desires? Spend some time outside of your head and put yourself in the mind of your clients. And ask yourself what do they want that you can hang around your neck to attract them to you today.