A key aspect of building a professional reputation and marketing your thought leadership brand is to differentiate your offering. If you want to engage prospective clients and attract top-level partnerships, you’ve got to give them a reason to listen!

A book represents a significant investment of time. And most thought leaders do not manage the thought of such a project against revenue metrics. As a result, books become an expensive intellectual hobby, rather than a profitable business development strategy.

New books should be strategically planned to generate leads, showcase your content, and promote your reputation. A book can establish industry authority, attract customers and partners, engage employees, and invite further visibility in the form of speaking opportunities and media interviews.

A business book makes an ideal “hub” for a strategic content marketing program. Its insights can be sliced, diced, and shared in a number of ways; through social and business communities, to build thought leadership for a C-level executive or business brand, or to market over the course of a successful public relations campaign. Any successful business book launch requires a multi-faceted approach with strong and precise execution.