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Can you clearly describe what an ideal client engagement looks like?


Hey there! It’s Peter Winick. I’m the Founder and CEO at Thought Leadership Leverage. And today, I wanted to share with you a question that I ask folks fairly often sort of early on in the relationship of them onboarding and becoming a client. So, one of the things that I’ll ask them to get insight into what they do, and how they do it, and sort of who they work best with is: What does a dream engagement look like? What is a great client and a great engagement look like? And it’s really interesting to me that, you know, how people respond to this.

There’s one group that responds to this really quickly, really concisely and say, I really love solving this type of problem for these people, in this period of time, using these tools. It typically takes this long, cost this much, etc, etc. But they know. They’re in the zone. They can answer that question, almost a knee-jerk reaction because they’re so clear and so tight on it.

And then, there are others where it’s meandering down the roads of possibilities of well sometimes I like these type of people, but other times I like these type of people. I’m really good at this but occasionally I solve a problem like this. And then, there’s this thing that’s totally unrelated that I’ve done on occasion as well. And what I find is the more vague or expansive, if you will, the answer to that question is, the less focused the business operation of that individual is with respect to being targeted, being focused, their marketing, their systems, and their processes.

Anyway, I thought I’d throw that out there and see if you all had any thoughts or reactions to the description of a great engagement great client, great situation, and how you might answer that question. Thank you so much.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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