Do You Practice Thought Leadership? | Org TL Minute

Transcript:

Thought leadership is a practice.

And by that, I mean it’s an ongoing journey rather than a destination. In a practice, it’s possible to learn the basics quickly but knowledge and skills aren’t enough. I call thought leadership a practice, because it requires both a mindset and an ongoing commitment to action.

On an individual level, there are a number of personal practices that work similarly.

Think of yoga, meditation, or exercise. You don’t just do them. You practice them because you want to get better. Same with thought leadership.

On an organizational level, thought leadership is a practice—just like quality, brand, or strategy.

That means we can’t just do a thought leadership activity once and pat ourselves on the back. One white paper, video, or a webinar simply isn’t enough. Results accrue through repetition. So, we have to follow through, even on the hard days. Ten. Twenty. A hundred times. That’s how we, as individuals, form habits. And together in organizations, we build competencies around thought leadership. The magic happens when you make thought leadership a practice rather than an event.


Join the Organizational Thought Leadership Newsletter to learn more about expanding thought leadership within your organization! This monthly newsletter is full of practical information, advice, and ideas to help you reach your organization’s thought leadership goals.

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And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage!

Bill Sherman

Bill Sherman works with thought leaders to launch big ideas within well-known brands. He is the COO of Thought Leadership Leverage. Visit Bill on Twitter

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