Transcript Hi there, it's Peter Winnick. I'm the founder and CEO at Thought Leadership Leverage,…
As the founder and CEO of Thought Leadership Leverage, I often am asked what it is we actually do for our clients.
We do A LOT, in the form of four core services:
1. We build strategies. Without a clear strategy in place, everything a thought leader does is at risk. Resources are deployed inefficiently and have limited impact.
2. We build brands and platforms. Once we understand our strategy, we need to differentiate our clients from other thought leaders in the marketplace. To effectively compete, you have to build and refine a powerful and distinct brand, along with a platform that tells the world who you are and what you do. We help you develop your brand and your platform.
3. We build a wide variety of products offerings and solutions that are derived from our clients content. This ranges from assessment tools to video-enabled learning systems to consulting tools to selection tools. We specialized in extracting maximum value from your content and converting it into valuable products and solutions that are market ready.
4. We build business. Building business entails marketing, selling, generating leads, shaping and scoping solutions, negotiating, managing client relationships, and more. The business aspect is often the most confounding for authors, thought leaders, and speakers. It is just not part of who they are and what they do, and they desperately need help in this area. For many, this has been the missing link between them and financial success.
We honor the expertise of our clients, who are authors, executives, and thought leaders just like you. We showcase what you do best, while making sure you get the returns and make the impact you deserve.
If you’d like to hear more about how we can help you build and leverage your brand, contact us for a free consultation.