Storytelling with Thought Leadership | Adam Zuckerman, Mary J. Cronin, Michelle Mellon, and Christopher Brace
Connecting storytelling to thought leadership. A compilation of advice for using storytelling for…
Today’s guest is Everett Harper, the Founder and CEO of Truss. Truss is a software company that works with teams to design, build, and scale software and tech infrastructure to give them the tools they need to excel. Everett is also the author of Move to the Edge, and Declare it Center, a book that helps people lead organizations, solve problems, and sustain company growth with effective practices for complex, uncertain, and unpredictable environments.
Many CEO’s want to write a book about their experiences, but doing so can be an expensive and time-consuming process. How do you know it’s the right time to write a book? What insights and experiences should you share? In Move to the Edge, and Declare it Center, Everett discusses a moment of disquiet in 2020 that compelled him to write – and how that moment has gone on to inspire others through his book.
Everett also describes the process Truss uses with their clients, interviewing not only the leaders of a project but also software operators, end-users, and partners, in order to gain the widest view of complex problems. With that information in hand, they create an infrastructure to help the designers of a software system understand the needs of its end users, and keep both involved throughout the entire entire development cycle.
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