Transcript Hi there, it's Peter Winnick. I'm the founder and CEO at Thought Leadership Leverage,…
Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the thought that I’d like to share with you today. And that’s this: in my almost 20 years of working with authors, thought leaders, academics, consultants, etc., I’ve not once heard any of them say, “I am so glad that I waited so long to invest the time and energy and effort into building a viable strategy for my business.” Not once.
Why do I bring that up to you? Well, I bring that up to you because I think about why people delay developing a strategy, and it really comes down to what you’re choosing to do versus putting off doing.
So, we’re all really busy, we’re all executing, we’re all dealing with client obligations, we’re all dealing with the tactics that we have to deal with, and strategy seems like a luxury, like something we should get around to at some point in time if ever all the other things lined up. And guess what? Unless you make that effort, unless you carve out that time, unless you put the focus into developing a viable strategy, it’s just not going to happen, right?
So, without the strategy, in the absence of a viable strategy, all the things that we’re doing, all the work, all the energy, all the effort that we’re putting in and working so hard to do every day, might be the wrong things, or if they’re not wrong, they might not be ideal in terms of how we sequence them.
So, my counsel to you, my thought to you, my question for you is: what is it that you could push off a little bit or carve out some time so that you can invest in the development of a viable strategy, which will be, can be, and should be a game changer for you and your business?
Love to hear your thoughts.