Is it self-help or is it about helping yourself?

Transcript

Hi there! It’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage. Here’s the idea I’d like to share with you today, and that is this:

Is it a self-help book, or is it a book that you wrote to help yourself? What do I mean by this? When you start to talk to thought leaders and ask them questions, often times one of the most common themes that comes up is that it was an issue they were struggling with, a problem they were trying to solve, or something that they felt was causing too much pain. They believed there needed to be an easier way, so they went about and solved the problem. They might have done it for selfish reasons or out of curiosity, but the book, using that as a proxy for the thought leadership, became a book to help others, not a self-help book, even though it helped them figure out whatever it was they needed to figure out.

So, my question for you is: What are the things that you might need a little bit of help with that align with the needs of your clients, with the needs of your prospects, that you’re just curious about? And if it’s something that is of concern to you, is there a large enough market of others facing the same challenges that there could be a business opportunity there?

Again, sometimes it’s self-help, sometimes it’s to help yourself. Sometimes those two are really connected. Love to hear what you think.