Hi! This is Peter Winick. I’m the founder and CEO of Thought Leadership Leverage. One of the things I ask clients when I first start working with them is: When was the last time you revised and updated your strategy? When was the last time you took time out time out from your very busy schedule and took a strategic pause, and took the time to analyze and think through your strategy as it relates to where you are today and where you’d like to go? What I find incredibly interesting is many, many, many of my clients come to me when I ask them that question, they start to tell me about the tactical things that they’re doing, about the new things that they’re doing from a tactical perspective. They’re doing something new on social
media. They’re doing something new for lead generation. They’re developing new products, offerings and solutions. And I say to them, “That’s great! But if you’re all you’re doing is executing tactically faster against a flawed strategy, you’re wasting energy and effort.”
So I advise my clients to take the time and effort to stop. Which is really really hard to do in the fast pace that we move in. Stop. Pause. Devote the time, devote the energy, and devote the effort into a strategic alignment. Make sure that the strategy that you’re operating from today, assuming that you have one, is aligned with where you want to go and that the tactics are supporting it.