Is your work valid or valuable?

Transcript

Hey there! It’s Peter Winick I’m the Founder and CEO at Thought Leadership Leverage. And here’s the thought that I’d like to share with you today and that’s this: There are, there’s content out there thought leadership out there that’s incredibly validated, meaning it has been proven. It has been researched. It’s based on longitudinal studies. Whatever the case may be. But the, when the thought leader makes a statement, it is backed up and it is valid. Great. We love valid content.

Then, there’s content out there that is valuable, meaning when the clients internalize it, when the clients use it, when the clients process it, they create value typically in excess of what they’ve paid for. So, the question is: How do you balance this connection, this continuum, if you will, between content that is valid and content that is valuable?

And what I would say is this. Is that the folks that tend to lean toward the validated content, often don’t spend enough time getting that the context right.

So, if if my hypothesis is valid, right, then where and whom would extract the most value from using my content.

So, that’s my thought for you.