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Thought leadership isn’t only for individuals, more and more organizations are identifying it as a viable strategy for providing a sustainable competitive advantage. Over the past few years, organizations of all sizes have made considerable investments in thought leadership–Fortune 500s, VC-backed startups, and firms wanting to “punch above their weight.” Organizations and executives use thought leadership to create demand, build their brand, engage buyers, influence media and policy, and even impact exit or IPO valuation.
In this session, Peter Winick and Bill Sherman of Thought Leadership Leverage will discuss how you can use thought leadership to help your organization reach its goals. You’ll learn:
– How organizations are using thought leadership today
– What it takes to launch thought leadership within an organization
– How to make thought leadership sustainable