You want to increase your thought leadership sales opportunities, grow your exposure to target groups and markets, and take the step from operating a practice to running a business. We get it. You need to develop an outreach plan.

Our BizDev Outreach method devises a plan to reach your target audience through Thought Leadership Leverage’s Managed Marketing, a leveraged Capabilities Deck, or a Strategy Session revolving around your new product or service.

We calibrate cost-effective and mind-blowing tactics. We solutionize your content across industry sectors. We know where to focus your efforts in order to get the best sales results. Our strategic planning process makes a list of:

current clients
former clients
strong leads that didn’t close
well-positioned brand evangelists
high-potential groups

Then, we rank them according to potential for future profitability. Whether you’re looking for targets for monetization, greatest impact of your idea, or possibility for productization, knowing the audience most likely to meet your goals gives you an opportunity to leverage your content with greater focus.

Increase your platform’s leverage through relationships with individuals and organizations aligned with your vision. Our Managed Marketing campaigns identify, research, and reach out to potential strategic partners that would benefit from your ideas.

Strategic partnerships are more than “one and done” sales pitches. Such relationships are broad and reliable, creating opportunities for greater revenue and establishing long term, scalable solutions.

Who would benefit the most from your vision? Our Prospect Identification system is a three-part process that seeks out the individuals and organizations that present the greatest opportunity for your platform to grow. A Reintroductory Tour showcases your new capabilities to current and former clients and transforms warm leads into new opportunities; Go-to-Market Research pins down policymakers in your target audience that would benefit from your content, and Follower Base Engagement rallies your community to build leads in your followers’ organizations. There’s an audience just waiting for you; let’s go find them.

You have something worth sharing!  As enjoyable as it is to spread your message through keynotes, books, training and consulting, it can be a hassle to negotiate with the Corporate Procurement department. We do it all the time, so we’re used to it!  We’re here to help you when it comes to negotiating the use of your intellectual property by others.