How thought leadership can reach beyond content marketing in untypical industries. An interview with Dr.…
When it comes to brand marketing, it’s easy to get lost in the crowd. If your company isn’t globally-sized, you’re a small fish in a very big pond. So, how do you get out there and get noticed?
Our guest this week is Adam Witty, founder and CEO of Advantage|ForbesBooks, and author of “Authority Marketing.” Adam shares insights about ways to give your brand credibility, who you should seek out for feedback, and how quizzes can draw in potential clients.
If you are thinking about writing your first thought leadership book, be sure to listen to the great advice Adam and Peter have to share.