Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
To be a great thought leader, you need the trust and respect of your clients. Shaping a positive reputation is critical to success in the content business, and we’ve got a very special guest who can tell you how to build yours!
On this episode, Peter is joined by “The Trusted Advisor,” Charles H. Green. Charles is the founder and CEO of Trusted Advisor Associates, and he’s passionate about crafting insights and ideas in ways that are memorable, and that allow people to change.
Listen in as Charles discusses the power of trust and how to create it in business. He also tells us how building trust translates to more sales, improved relationships, and better clients. Listen in as he explains why so much of his content is free, and how free content pays big dividends to his business as a thought leader.
Charles also gives his advice on successfully licensing content for long term success, and shares tips he’s learned from licensing his content. This episode has tons of great tips about building your brand, producing great thought leadership products, and focusing on your customers. It’s one of our best!