How to stand up organizational thought leadership and who should own it. An interview with…
New methods of self-publishing and marketing have opened up the flood gates for new authors in a dramatic way. Do you know how to take advantage of these opportunities?
Mitch talks about the importance of a strong platform when seeking a traditional publisher, and what you need to know to understand a publisher’s role in marketing your book. He talks about why authors must stay true to their voice, and how to show that you care about your audience. Listen in!
If you are writing a business book, Bill Sherman has some tips for making your business book great!