Leveraging Thought Leadership With Peter Winick – Episode 142 – Mike O’Toole

Did you know that more than 50% of people listen to podcasts, and that listener-ship this year has already grown a remarkable 6%? Starting a podcast can be a huge step toward gaining new business and making you a household name. Want to know how?

Our guest this week is Mike O’Toole, President of PJA Advertising, a five-time winner of AdAge’s B2B Agency of the Year. He’s also author of “The Unconventionals “ and host of  PJA’s award-winning podcast The Unconventionals, featuring disruptive and counter-intuitive business stories. In this episode, Mike shares proven methods of boosting a podcast’s signal-to-noise ratio, and discusses how your podcast can hit the right market.

Join us, and listen in as Mike shares his ideas on why thought leadership is more like a movie franchise and less like a newsroom. If you’ve ever considered starting a podcast – or if you already run one! – this is a must-hear episode!

If you’re a thought leader considering ways to boost your signal, get in touch with TLL and let us show you how to make your content do the heavy lifting!

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Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!