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Leveraging Thought Leadership With Peter Winick – Episode 142 – Mike O’Toole

Did you know that more than 50% of people listen to podcasts, and that listener-ship this year has already grown a remarkable 6%? Starting a podcast can be a huge step toward gaining new business and making you a household name. Want to know how?

Our guest this week is Mike O’Toole, President of PJA Advertising, a five-time winner of AdAge’s B2B Agency of the Year. He’s also author of “The Unconventionals “ and host of  PJA’s award-winning podcast The Unconventionals, featuring disruptive and counter-intuitive business stories. In this episode, Mike shares proven methods of boosting a podcast’s signal-to-noise ratio, and discusses how your podcast can hit the right market.

Join us, and listen in as Mike shares his ideas on why thought leadership is more like a movie franchise and less like a newsroom. If you’ve ever considered starting a podcast – or if you already run one! – this is a must-hear episode!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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