Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Great businesses need great stories, and great storytellers. Stories engage the human brain far more deeply than facts alone. So, how do you tell your organization’s story?
Our guest in this episode is world-famous Martin Rutte, dynamic international speaker and consultant, president of the management consulting firm Livelihood, and New York Times best-selling author of “Chicken Soup for the Soul at Work” and “Project Heaven on Earth.” Today, we explore spirituality in the work place, as Martin asks, “What is heaven on Earth to you?”
Peter and Martin also discuss how story connects us with our audience, and how thought leadership can change the story of an organization for the better. And to top it all off, Martin is offering the e-course, “One Week to Simply Begin Creating Heaven on Earth,” free for our listeners. Hit “play” and find out how to get involved!
Thought Leaders shape their brand through content, personality, and products. If you want your thought leadership story to bolster, boost, and uplift your brand, TLL can help!