If you’re in a professional services firm that hasn’t started using Thought Leadership, you’re probably leaving business on the table. With Thought Leadership tools, you can better serve your clients’ needs – and keep them coming back for more!
Our guest in this episode is Bill Coletti, Founder and CEO of Kith. Bill is a reputation management, crisis communications, and professional development expert, with more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. He’s also the best-selling author of Critical Moments: The New Mindset of Reputation Management.
Bill walks us through his initial motivation for writing Critical Moments, and talks about his expectations about (and journey through) book publishing. We chat about how books can open doors for your business, and how Bill turned a year’s worth of webinars into a foundation for Critical Moments – as well as his decision to seek help with the writing process.
This episode is full of advice for anyone seeking to publish and take their Thought Leadership to the next level. For additional tips on making a great business book, check out this video!