Using thought leadership to earn speaking engagements. An interview with Lori Zetlin (Rosmarin) and…
Too often, racial, gender, sexual preference, or other personal qualities become the end-all, be-all of how people see us — when, in actuality, it’s a thought leader’s knowledge and expertise that deserves attention. So, how do you avoid being forced into a “niche” simply because of your personal identity?
We’re proud to present our guest in this episode, Rita McGrath, best-selling author of Seeing Around Corners. She’s a sought-after speaker, a professor at Columbia Business School, and her writing is regularly featured in the Harvard Business Review. As a leader for innovation and growth, Rita was one of a small group of experts who built today’s best-in-class innovation practices, and her tools around innovation were integral to the foundation of the “lean startup” movement.
Rita joins us for an insightful conversation around the challenges and opportunities of being a female thought leader, author, and speaker. She shares personal experiences, and talks about being too often relegated to the role of “women’s leadership,” rather than being recognized for her top-quality knowledge and content — innovations that work regardless of gender.
You want to be known for your ideas — not your personal identity. We can help! Check out TLL’s great tips for building a clear thought leadership brand.