Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Do you know the difference between a hashtag and a handle? Smart thought leaders use social media to grow their audience and reach new clients, but social media is expanding, and new apps and platforms appear almost every day! With so many different choices, how do you know where to focus your efforts? What platform does your audience prefer?
Our guest in this episode is Beth Granger, CEO of Beth Granger Consulting, a firm that helps organizations and individuals learn social prospecting and maximize their use of the various social media platforms. Beth helps businesses and people reach their goals through digital, offline, and branding strategies, and she’s here to spread the word!
Today, Beth shares advice for discovering the best platform for your content, discusses why you shouldn’t use social media networking to make cold calls or sales pitches, and reveals the advantages of experimenting with new content like LinkedIn Live! Keep up to date with all Beth has to offer by joining her mailing list, and listen in now!
Expanding your reach on social media means creating a lot of digital content. Check out our tips for creating fast, educational content that makes a real impact!