Leveraging Thought Leadership With Peter Winick – Episode 171 – Ginni Saraswati

Did you know that 51% of the US population listens to podcasts? That is a massive audience! With 750,000 podcasts, there are plenty of chances to get your voice heard. So, why aren’t you tapping into that base?

Our guest in this week’s episode is Ginni Saraswati. Ginni  is an award-winning journalist, Founder of Ginni Media, and host of The Ginni Show, a top-rated podcast dedicated to inspiring, motivating, and enlightening people through the power of speech and online platforms.

When clients want to start a podcast, Ginni’s first question is, “Why?” It may seem simple, but there are a thousand answers – and the one you choose can help to focus your goals, and lay the groundwork for the frequency and format of your show. In this episode, Ginni and Peter discuss metrics you should watch, options for monetization, and tips for repurposing your content. From hosting to distribution to social media promos, Ginni knows podcasts!

For more about the importance of repurposing content to maximize your reach, check out this video from TLL!