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Leveraging Thought Leadership With Peter Winick – Episode 178 – Content Marketing

Do you know how to sell your ideas? How to market them, how to package them, and how much to charge? One of the most challenging parts of Thought Leadership is taking content to market. Even Thought Leaders that have brilliant ideas have no experience in sales. Wouldn’t you like to hear some ways to solve that problem?

In this episode, we take a look back at some of the great advice our guests have given, and talk about great ways to market your content!

Nadia Bilchik talks about creating online credibility and trust in your brand. She’s got great advice about using multiple platforms in order to increase your presence, and why you need to be crystal clear about your thought leadership and how it solves challenges.

Shep Hyken shares ways of using established platforms to give your content an edge, and why promoting a month-to-month subscription model might be better than a big one-time payment.

Phil Gerbyshak tackles the challenge of marketing speaking engagements: What’s more important for an aspiring thought leader, exposure or revenue? He discusses ways of extracting value from free speeches, the importance of saying “No, thanks,” and some tips on what you should and should not include in a great keynote.

This episode is a great way to catch up on some of the best advice we’ve heard this year, or to give you new inspiration for promoting your thought leadership online!

If you are struggling to reach your marketing targets, bring Thought Leadership Leverage’s experience to the table. We’ll help you find success!


Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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