Storytelling with Thought Leadership | Adam Zuckerman, Mary J. Cronin, Michelle Mellon, and Christopher Brace
Connecting storytelling to thought leadership. A compilation of advice for using storytelling for…
Whether you are starting a Thought Leadership practice, or looking to expand an existing one, you know that cash flow is critical. Veterans in the industry will tell you that creating multiple revenue streams and being smart about money can mean the difference between success and failure. So what’s the best way to manage your thought leadership income?
Our guest today is Ken “Mr. Biz” Wentworth, host of the Mr. Biz radio show and author of the best-selling books Pathway to Profits and How to be a Cash Flow Pro. Listen in as he shares insights from his more than 20 years of experience helping companies – from Fortune 15 companies to startups – establish solid financial paths.
In this episode, “Mr. Biz” explains how he – as a “non-writer” – ended up on the best-sellers list, and how to extract value by giving your book away! Plus, we talk about reaching a wider clientele by setting your content at multiple price points, and how that can help bring in revenue you might otherwise be leaving on the table.
Plus, Mr. Biz has an incredible offer for listeners of the TLL podcast: access to his Profit Program. If you are looking to financially “tune-up” your business, this might be the solution you’ve been looking for.
Getting your book on the best-seller list isn’t an easy task. TLL has some great tips to help rocket up the charts.