Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Why are negative habits easier to build. and how can we overcome them? Is it possible to flip negative habits on their head, and use that energy to build positive ones?
Our guest in this episode is Adam Fridman, as a seasoned entrepreneur, startup veteran, and founder of Mabbly, a digital marketing agency whose motto is “Inspired by Why, Driven by Data.” Adam helps people pursue a common purpose with unified drive. He’s also the co-author of The Science of Story and the Founder of ProHabits — a positive, psychology-based application that links professional habits to personal and organizational goals.
Today, Adam shares how authors, speakers, and consultants can use ProHabits to help create long-lasting, positive change. Peter and Adam discuss how these micro-habits provide a shot of dopamine to keep you on-target, and gamification techniques to keep you engaged as you change bad habits into good ones!
Pro Habits might be the tool you need if you are looking to change your company’s culture. Check out our further insight into the Secrets of Changing a Company’s Culture that might help you determine if it’s right for your organization!