An essential part of Thought Leadership is solid content. Without content, you won’t reach the audience you want or have the impact you need. However, creating compelling content isn’t a cut-and-dried process. You need clarity, knowledge, and sometimes, a little bit of help! In this episode, we’re proud to welcome several guests to share a wealth of knowledge.
First, we chat with Gregg L. Witt, who shares some of his best ideas. Gregg is a speaker, author of The Gen Z Frequency, and Chief Strategy Officer of Engage Youth Company. He has a keen ability to connect with tweens, teens, and young adults, and some tips to help you do the same! Listen in as Gregg discusses the strategy of giving away free content in order to get attention and raise interest in the offerings you want to sell.
Next up is David Mammano; author, TEDx speaker and “America’s Entrepreneur Coach”! David shares tips on how to “follow the dollars” to find out what the market wants; explains why you should never create content in isolation; and explains why it’s a great idea to engage your followers and peers in testing your best material before you mark it for sale.
Finally, we invite Nancy Halpern to share her thoughts. Nancy is a pioneer in leadership development, coaching executives and inspiring the c-suite. Nancy shares ways to avoid getting lost in your head, and the need to have even your best ideas validated by a trustworthy external source. Plus, she shares why thought leaders should focus on there here-and-now, always thinking about what you can do in the next 15 minutes to keep your thought leadership moving forward.
This episode offers the best of the best ideas for creating thought leadership content. Don’t miss it!
Brilliant content needs a solid model to keep it teachable and clear. Check out this article, and get started creating an effective model for your thought leadership content!