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Leveraging Thought Leadership With Peter Winick – Episode 193 – Jamie Gerdsen

Despite what you may think, blue-collar businesses face the same problems as Fortune 500 companies! Both kinds of businesses struggle with high turnover rates, stagnating growth, and untapped employee potential. The good thing is, both companies need the same solutions – solutions that work, regardless of the business model.

Our guest in this episode is Jamie Gerdsen, President and CEO of Apollo Home, a home heating, cooling, and electrical company. He’s also a thought leader and author of two game-changing books: Squirrels, Boats, and Thoroughbreds and Zombies Ate my Business. Jamie’s a master at  connecting with traditional businesses to help them grow and renew via a process he calls Main Street Leadership. Want to know more?

Today, Jamie talks about how his first book was based on the lessons he had learned leading Apollo Home. He also shares how, with Peter’s help, they turned that book into an assessment tool that traditional businesses can use to understand where they are, and where they want to be. All you need to do is get everyone moving in the same direction! Jamie and Peter also discuss the need to ensure that your next book is filled with content that people want to read – and how to make that happen.

Jamie’s proven assessments are a valuable asset to any company looking for growth.  If you are thinking about making your own assessment tool, check out our blog “3 Tips and Tricks for Building an Awesome Assessment.”

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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