How to stand up organizational thought leadership and who should own it. An interview with…
The average person only reads 18 pages of any non-fiction book they buy. 18 pages! With this in mind, why are you writing a 200+ page business book? Could you compress the content into 50 pages, and increase the likelihood that a reader will make it through?
Our guest in this episode is Judy Weintraub, Founder of SkillBites and host of the SkillBites podcast. Judy wants to inspire people to write, empower them to get published, and help you figure out how to get your audience reading!
Today, Judy talks about helping clients write short-form books, and how these books act as a perfect lead-generating tool. We cover markets, clients, and industries that are best suited for short-form publishing, and talk about the advantages of keeping your content compact, efficient, and easy-to-read. We also discuss marketing plans that help you make the most of your book, and how to pull your audience into other modalities and product offerings when they’re finished reading.
Are you busy creating product offerings? Don’t get lost! If you want to create a product plan, make sure you have a roadmap!