Leveraging Thought Leadership With Peter Winick – Episode 78 – Michael Landers

If you’re a speaker, you probably approach each speaking engagement in the hopes that it will turn into something more. So, what’s involved in strategically selecting the most “profitable” engagements, and how do you build them into a business?

Our guest is Michael Landers, Principal of Culture Crossing, and author of the book “Culture Crossing.” Michael shares his speaking experiences, ad talks about building a successful speaking business.

He also discusses ways to navigate awkward pricing conversations, and the need for speakers to be consistent with both performance and pricing. Join us, and learn more!

If you want to scale your content to make more profit, Peter has advice for you.