Leveraging Thought Leadership With Peter Winick – Episode 81 – Allison Shapira

Taking your book to market comes with many decisions people won’t considered until after the book is written. Have you clearly defined your audience? Do you seek a traditional publisher or self publish?

Our guest Allison Shapira, CEO of Global Public Speaking and author of “Speak with Impact” gives us her insight on getting her book published, pricing vs value, and how success comes from building relationships of trust with clients.

Find more advice from Allison on her blog.

After you’ve asked yourself all the questions about getting your book published it will be time to turn that book into a money making machine. Peter has tips for making sure you present the right narrative to generate sales.

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Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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