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Leveraging Thought Leadership With Peter Winick – Episode 81 – Allison Shapira

Taking your book to market involves a lot of tough decisions. How do you know you’ve covered them all?

Our guest this week is Allison Shapira, CEO of Global Public Speaking and author of “Speak with Impact.” Join us as Allison shares her insights on book publishing. Learn how to clearly define your audience, how to choose between a traditional publisher or self-publishing and knowing the difference between book pricing and book value.

Alison also talks about how success comes from building relationships of trust, and how to get started on strengthening your social network.

You can get more great advice from Allison here, in her blog!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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