New brands have to think a lot about how they’ll stand out from the crowd. What makes your thought leadership unique and different? What audience will you target; who needs your content to solve their worst problems?
Kristi Faulkner, President of Women Kind and contributor to Forbes.com joins us in this episode, talking about her journey bringing strategic marketing to the largest spending group of all – women! Kristi shares tips on how to positions a newer or smaller brand to compete effectively against bigger companies. Further, she delivers insights about choosing speaking engagements, and talks about how to be a good panelist – the kind they want to come back again and again!
If you are struggling to make your brand stand out, let Thought Leadership Leverage help.