Matching Journalism with Thought Leadership Consulting | Adam Bryant

Matching Journalism with Thought Leadership Consulting | Adam Bryant

Using External Career Skills in Your Thought Leadership

An interview with Adam Bryant about using journalism and editing skills on the path of becoming a respected thought leader and consultant.


Today’s guest is Adam Bryant, Managing Director at The ExCo Group (formerly Merryck & Co. Americas). The Exco Group specializes in helping boards, executives, and teams unlock their full leadership potential and deliver high-impact performance for their enterprises. Adam is also the author of The CEO Test: Master the Challenges That Make or Break All Leaders; a book that focuses on the seven most critical reasons leaders succeed or fail.

Adam hasn’t always been a thought leader. For 30 years, he had a successful career as a journalist, editor, and columnist, primarily at The New York Times. As he honed his communication skills and learned the ins-and-outs of complex teams, Adam focused on the question: “What if we interviewed a CEO for an article and didn’t discuss their business background?” Instead, he focused the conversation around the lessons of leadership, culture, hiring, and talent, to see what made high-powered leaders flourish and grow.

Over 10 years, Adam interviewed 525 CEOs. Those lessons eventually became a book: The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed. In it, he presented the insights and advice he gleaned through those interviews in order to to help others master the steep learning curve of leadership.

In today’s episode, Adam discusses his skills as a journalist, and how they positioned him to elevate others through the practice of thought leadership. He credits that background with his impressive ability to see patterns, focus on the essence of an issue, and find insights in both challenges and success – and share those gifts with others. If you’re feeling blocked, this is the episode that can show you how to find your strengths and bring them into the game!

Three Key Takeaways:
  • Non-traditional questions can be a great way for thought leaders to gain new insight.
  • Thought leaders can find strong, accessible examples of leadership lessons in TV and movies.
  • Thought leadership might start out as a “side-hustle,” but if nurtured properly, can take on a life of its own!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Listen to this podcast on Apple Podcast or Google Podcast!

Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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