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Podcasts and PR Firms – Helping Thought Leaders-Dropping Bombs Ep 217-Peter Winick

So when I started our podcast, I cashed in some chips and called in some friends and clients. And said, “Hey I’m trying this out. It is an experiment. It may work, it may not. Twenty minutes of your time. Here’s the theme, whatever.” And that was fairly easy. It took some time but I was able to get 20, 30, 40 lined up pretty quickly. Um…Then I realized, like which I didn’t really plan on, there are PR firms and podcast placement agencies that have clients that are paying to pitch to people like me. So somebody is spending money to get on my podcast. We always do a call in advance of the podcast to make sure it’s a fit, to make sure they understand what we are doing, whatever. That turns into business. I’m not doing this for my health.

So you take it seriously, don’t ya?

Well, I’m..I’m not doing this for my health, right. So when I’ve got…Well, I want to put out a quality podcast. I won’t put my name on anything that I don’t think is good. But in preparation for an episode, I’ll say to someone, “Well, these are the type of people we work with. This is what we do. This is what the conversation is.” And they are, “What do you do? Tell me more?” Because all they know is they are paying somebody a couple grand a month to get them on my podcast and 50 others. Nobody else is asking them these questions. “Oh wait! Could you help me?” “Yeah, can help you. Let’s take that offline.”

That’s why. Those are the people that are probably calling me a lot. Because I get a lot of people saying so and so wants to be on your podcast and I’m like how does so and so even know about my podcast?

Yeah, there’s list and companies that sell lists of podcasts.


You should have some one working for you that’s screening all those people from a business development perspective. Just saying. You know.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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