PRODUCTIZATION

Your content is valuable, but your time is more so.

We can take the value, skills, and advice you provide, and let products deliver part of that value, increasing your visibility and income by reaching a larger audience.

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MAKE YOUR IDEAS TANGIBLE

...and watch them take the lead.

Thought Leadership Leverage sells organizational development and training programs at the enterprise level. These are large engagements that have a major impact on an organization. Do you have a product offering that’s ready for such an enterprise?

Digital Training

Take your content to market with a high impact Thought Leadership Leverage Digital Training series. Empower frontline employees and their managers with necessary skills and competencies in an enterprise change initiative, all from the comfort of your own home. A digital training series is an easy way to monetize your vision and take your brand from a practice to a business. Thought Leadership Leverage will help you develop scripts, produce a marketable pilot of your training series, collect marketing, sales, and business development data for the pilot program, and develop a digital learning series.

We create a series to introduce your content to the market in a new and exciting way. This is a scalable training solution, designed to leverage your unique B2B content. Each video is about 3 minutes in length, and covers 2-3 learning objectives.

Early in our production schedule, our strategic planning team will work alongside you to transform your vision and leverage your IP.  An instructional designer will then identify the learning objectives for each video, and develop personalized scripts for your unique voice. An associated job aid is created for each module, providing an individual or group activity to reinforce the learning objectives.

We understand that getting in front of a camera can be daunting. We seek to develop a quality product that accurately represents your platform, while also minimizing the stress of production. You can do it, and we can help.

We work alongside a professional crew of directors, writers, cinematographers, editors, and makeup artists to ensure you look and sound your best. After the shoot, our production team will edit the videos and add graphics to your content, leaving you with a well-crafted and marketable product.

Use Digital Training to:

Offer a stand-alone product or integrate with other offerings — such as workshops

Create a scalable offering that moves from high-touch consulting towards a more scalable form of menu-driven selling.

Online Demo

Thought Leadership Leverage will create a demo of your online learning program that includes both videos and activities. An Online Demo shows the blended learning solution which provides an interactive, scalable training system. This marketing tool can be shown to:

Existing and new clients who want to scale your content to internal populations;

Marketing partners who want to use your content as a way to engage their customers;

These demos present your content to existing clients, to gain their attention and interest.

Developmental Assessments

We use Developmental Assessments to highlight the relevancy of your ideas, detail the benefits your content can bring, and provide recommendations for bringing your content to a specific client. These assessments provide a snapshot of the client’s team, and provide a benchmark against which growth can be measured. Thought Leadership Leverage assesses on three levels: individual, team, and organizational. With key findings that clarify a client’s need, and results that offer insights on how your material can solve their problems, a Developmental Assessment provides basis, direction, and foundation, to make your ideas translate into tangible results.

Diagnostics

Diagnostics are phase one of any enterprise-level engagement. During the diagnostic stage, we measure the current state of an organization’s existing situation, population, and competencies, and translate these elements into quantitative data. That data is then used to develop a customized content strategy that meets their specific needs.

Workshops

Backed by rigorous instructional design, instructor-led, highly interactive workshops aim to align your content with the client’s needs and to build shared mindsets around your vision. Workshops use that consensus to develop skills and tools within the organization to further reinforce those mindsets. We create workshop design documents based on sound instructional design and adult learning methodologies for courses to be developed and sold to your clients.

Mastery Groups

Thought Leadership Leverage mastery groups operate like a leadership boot camp. These intensive group meetings provide specialized learning opportunities for executives and other organizational leaders. Mastery Groups set up an opportunity for group discussions and one-on-one coaching to further cement your vision within the organization.

Mastery groups provide a quick revenue-generating product that can be added onto speaker engagements or offered as part of a Reintroductory Tour.

Coaching

Coaching presents thought leaders with the unique opportunity to work intimately with clients and influence their daily actions. Still, context is everything. Do you want to go 1:1 or 1:many? Talk in-person, on the phone, online? What themes do you touch on, what sort of schedule do you want to create? Thought Leadership Leverage can help you answer these questions and develop a plan that allows you to embed coaching into your complete portfolio.

App Developement

Put your platform in the app store with the Thought Leadership Leverage app development program. We reach your market and increase your sales opportunities! We’ll research the marketplace and make sure it’s worth your while, then develop a user experience and work directly with a software developer; sending you to the tablet and smartphone of your target audience.

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PRODUCTIZATION

Are you looking for a faster, more effective way to reach your audience?

Do you want to find more value in your already-existing content? TLL can provide the tools and materials you need to let your content lead the way.